{"id":29012,"date":"2025-08-12T15:01:49","date_gmt":"2025-08-12T14:01:49","guid":{"rendered":"https:\/\/realitytvshrine.com\/?p=29012"},"modified":"2025-08-12T15:01:49","modified_gmt":"2025-08-12T14:01:49","slug":"people-want-justice-for-heidi-n-closet-as-she-stars-in-beauty-ad-with-controversial-comedian","status":"publish","type":"post","link":"https:\/\/thetab.com\/realityshrine\/2025\/08\/12\/people-want-justice-for-heidi-n-closet-as-she-stars-in-beauty-ad-with-controversial-comedian\/","title":{"rendered":"People want justice for Heidi N Closet as she stars in beauty ad with controversial comedian"},"content":{"rendered":"<p><a href=\"https:\/\/realitytvshrine.com\/2025\/08\/11\/this-rupauls-drag-race-star-underwent-18-surgeries-and-spent-100k-to-look-like-madonna\/\">RuPaul&#8217;s Drag Race<\/a> star Heidi N Closet has just appeared in the official ELF Cosmetics ad with comedian Matt Rife, and it&#8217;s amazing. Nobody expected the random cameo to appear on their TV screen on a random Monday evening, but I&#8217;m kinda here for it.<\/p>\n<p>People are up in arms the controversial comedian was a part of it, and felt the brand including a drag queen in the mix didn&#8217;t take away from their choice. One person wrote, &#8220;just cuz u got a drag QUEEN in the mix DOES NOT MEAN ITS A GREEN LIGHT FOR MATT?!?!<\/p>\n<p>They&#8217;ve described Heidi as a &#8220;treasure&#8221; in the advert, with one person writing, &#8220;This could have been ONLY Heidi and been perfect.&#8221; However, the person they&#8217;ve partnered her up with is not exactly a favourite and people are calling out the brand for working with him.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DNOHYpkRvWq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DNOHYpkRvWq\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DNOHYpkRvWq\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Some people are even campaigning that Heidi deserves justice. &#8220;it makes me so sad that <a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz notranslate _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/heidincloset\/\">@heidincloset<\/a> being in an ad for a massive cosmetics company is overshadowed by the fact that the other person in the ad sucks. JUSTICE4HEIDI,&#8221; commented one person.<\/p>\n<p>Rife made a joke about domestic violence in 2024. \u201cMy boy was like, \u2018Yeah, I feel bad for her, man, I feel like they should put her in the kitchen where nobody has to see her face.\u2019 I was like, \u2018Yeah, but I feel like if she could cook, she wouldn\u2019t have that black eye,\u2019\u201d he said.<\/p>\n<p>After getting backlash, he said, &#8220;Sometimes, people need to laugh to heal.&#8221; Rife also shared an Instagram Story aimed at those offended by the joke. \u201cTap to solve your issue,\u201d read a URL link, which directed followers to a site selling helmets for people with special needs.<\/p>\n<p><i data-stringify-type=\"italic\">For all the latest reality TV cast member news, scandals, gossip and updates \u2013 like\u00a0<\/i><i data-stringify-type=\"italic\"><a class=\"c-link c-link--underline\" href=\"https:\/\/realitytvshrine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/realitytvshrine.com\/\" data-sk=\"tooltip_parent\">Reality Shrine<\/a><\/i><i data-stringify-type=\"italic\">\u00a0on\u00a0<\/i><i data-stringify-type=\"italic\"><a class=\"c-link c-link--underline\" href=\"https:\/\/www.facebook.com\/realityshrineofficial?rdid=TzQu2kEd2cUqU4rD&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F14zX5cKubf%2F#\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.facebook.com\/realityshrineofficial?rdid=TzQu2kEd2cUqU4rD&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F14zX5cKubf%2F#\" data-sk=\"tooltip_parent\">Facebook<\/a><\/i><i data-stringify-type=\"italic\">.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was not on my 2025 bingo card, but I&#8217;m here for it<\/p>\n","protected":false},"author":249734182,"featured_media":29021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1358],"tags":[1429],"class_list":["post-29012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-rupaul-s-drag-race"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/realitytvshrine.com\/realityshrine\/2025\/08\/12\/people-want-justice-for-heidi-n-closet-as-she-stars-in-beauty-ad-with-controversial-comedian\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"People want justice for Heidi N Closet as she stars in beauty ad with controversial 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