{"id":9778,"date":"2026-09-30T16:16:52","date_gmt":"2026-09-30T15:16:52","guid":{"rendered":"https:\/\/thetab.com\/filmshrine\/?p=9778"},"modified":"2026-09-30T16:16:52","modified_gmt":"2026-09-30T15:16:52","slug":"tom-cruises-digger-is-heading-for-a-brutal-8m-box-office-opening-after-harsh-reviews","status":"publish","type":"post","link":"https:\/\/thetab.com\/filmshrine\/2026\/09\/30\/tom-cruises-digger-is-heading-for-a-brutal-8m-box-office-opening-after-harsh-reviews\/","title":{"rendered":"Tom Cruise\u2019s Digger is heading for a brutal $8m box office opening after harsh reviews"},"content":{"rendered":"<p>Okay, so Tom Cruise\u2019s new film Digger hasn\u2019t even been released to the public yet, but it already looks like it could seriously struggle at the box office. So, what\u2019s going on?<\/p>\n<p>The <a href=\"http:\/\/thetab.com\/filmshrine\/tag\/film\/\">film<\/a>, directed by Alejandro Gonz\u00e1lez I\u00f1\u00e1rritu, was originally tracking towards an opening weekend of around $30 million. That then dropped to roughly $20 million, and now the latest projections suggest it could make just $8 million to $12 million in its opening weekend.<\/p>\n<p>That is a pretty massive drop in expectations, especially for a film starring Tom Cruise. And the reviews haven\u2019t exactly helped.<\/p>\n<h2>So, why might Digger struggle at the box office?<\/h2>\n<figure id=\"attachment_9780\" aria-describedby=\"caption-attachment-9780\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9780\" src=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T161010.128-1024x538.png\" alt=\"Tom Cruise\u2019s Digger box office opening\" width=\"640\" height=\"336\" srcset=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T161010.128-1024x538.png 1024w, https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T161010.128-768x403.png 768w, https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T161010.128.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-9780\" class=\"wp-caption-text\">Credit: Warner Bros.<\/figcaption><\/figure>\n<p><a href=\"http:\/\/thetab.com\/filmshrine\/tag\/digger\/\">Digger<\/a> stars Tom Cruise as billionaire oil baron Digger Rockwell in an apocalyptic satire, and the film reportedly cost more than $135 million to make.<\/p>\n<p>The review embargo has now lifted, and some critics have absolutely gone in on it. At the time of writing, the film had <a href=\"https:\/\/www.rottentomatoes.com\/m\/digger_2026\">a 52 per cent score on Rotten Tomatoes<\/a>.<\/p>\n<p>The Hollywood Reporter\u2019s David Rooney described the film as \u201cso meta that you watch in excruciating weariness as it disappears up its own a** and then realise to your dismay that there\u2019s another eardrum-shattering hour left to endure.\u201d<\/p>\n<p>The New York Post\u2019s Johnny Oleksinski gave it zero stars, while the Boston Globe reportedly called it \u201cthe worst movie of Tom Cruise\u2019s career\u201d and also gave it zero stars.<\/p>\n<p>So, the reaction has been pretty brutal.<\/p>\n<h2>Warner Bros is leaning into the reaction<\/h2>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Decide for yourself. DIGGER \u2013 in theaters and IMAX FRIDAY. Tickets on sale now. <a href=\"https:\/\/t.co\/Z1IpSpFnXd\">https:\/\/t.co\/Z1IpSpFnXd<\/a> <a href=\"https:\/\/t.co\/e5ID4WUxbL\">pic.twitter.com\/e5ID4WUxbL<\/a><\/p>\n<p>&mdash; Warner Bros. (@warnerbros) <a href=\"https:\/\/x.com\/warnerbros\/status\/2104949461940330943?ref_src=twsrc%5Etfw\">September 29, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Rather than ignoring the reviews, Warner Bros is actually using the divided reaction in its marketing. The studio released a new video on X with the words \u201cDecide for yourself\u201d. It starts with a quote from a freelance movie influencer calling Digger \u201can ambitious film sure to polarise audiences\u201d.<\/p>\n<p>Then Cruise\u2019s character responds, \u201cYou know what? F**k those people!\u201d<\/p>\n<p>The marketing has also had to keep quite a lot about the film secret. Digger reportedly has a third-act twist and two top-secret characters, so there is only so much the studio can show without giving things away.<\/p>\n<p>There have also been musical theories about the film going around online, although those have reportedly been debunked.<\/p>\n<p>At a Producers Guild of America Q&amp;A on Sunday, one veteran producer described the reaction to the film\u2019s box-office prospects by saying, \u201cYou could feel the air drop out of the room.\u201d<\/p>\n<p>The producer added, \u201cIt literally comes down to nobody read the script.\u201d<\/p>\n<h2>The $135 million budget makes the numbers look even worse<\/h2>\n<figure id=\"attachment_9779\" aria-describedby=\"caption-attachment-9779\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9779\" src=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T160935.437-1024x538.png\" alt=\"Tom Cruise\u2019s Digger box office opening\" width=\"640\" height=\"336\" srcset=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T160935.437-1024x538.png 1024w, https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T160935.437-768x403.png 768w, https:\/\/cdn.filmshrine.com\/uploads\/2026\/09\/Suchis-The-Tab-masterpiece-2026-09-30T160935.437.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-9779\" class=\"wp-caption-text\">Credit: Warner Bros.<\/figcaption><\/figure>\n<p>Boxoffice Pro\u2019s Daniel Loria is projecting an opening weekend of $8 million to $12 million for Digger. That could leave it somewhere between second and fifth place, while Amazon MGM\u2019s Verity, based on Colleen Hoover\u2019s novel, is tracking towards an opening above $30 million.<\/p>\n<p>Loria also said it would be unfair to compare Digger directly with Cruise\u2019s huge action films. \u201cTom Cruise is headlining the marketing campaign, but it\u2019s unfair to compare a film of this nature to his big action tentpoles,\u201d he said.<\/p>\n<p>\u201cThis is more in line with I\u00f1\u00e1rritu\u2019s \u2018Birdman\u2019, irreverent and divisive for critics and audiences alike, and we expect a performance more in line with a specialty release than a crowd-pleaser.\u201d<\/p>\n<p>That comparison is worth noting because Birdman had a much smaller budget of around $18 million and went on to win Best Picture at the 2015 Oscars. Digger, meanwhile, reportedly cost more than $135 million.<\/p>\n<p>One producer told <a href=\"https:\/\/pagesix.com\/2026\/09\/30\/hollywood\/tom-cruises-disasterous-digger-could-make-as-little-as-8m\/\">Page Six<\/a>, \u201cIt doesn\u2019t take a rocket scientist to see that the movie is an art house movie.\u201d<\/p>\n<p>Digger opens this weekend, so we\u2019ll soon find out how much it actually makes.<\/p>\n<p class=\"p1\"><span class=\"s1\"><i>For all the latest film and TV updates and hot takes,&nbsp;<\/i><a href=\"https:\/\/www.facebook.com\/SocialJunkieFilm\/\"><span class=\"s2\"><b><i>like our Facebook page<\/i><\/b><\/span><\/a><i>.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. has hit back at the reviews<\/p>\n","protected":false},"author":13,"featured_media":9781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[408,4,233,409],"coauthors":[18],"class_list":["post-9778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digger","tag-film","tag-industry","tag-tom-cruise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Tom Cruise\u2019s Digger is heading for an $8m box office opening<\/title>\n<meta name=\"description\" content=\"Tom Cruise\u2019s high-budget film Digger is heading for a brutal $8m box office opening after harsh reviews, so here&#039;s why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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