{"id":8780,"date":"2026-09-09T11:34:36","date_gmt":"2026-09-09T10:34:36","guid":{"rendered":"https:\/\/thetab.com\/filmshrine\/?p=8780"},"modified":"2026-09-09T11:36:23","modified_gmt":"2026-09-09T10:36:23","slug":"sony-boss-reason-spider-man-brand-new-day-box-office-marvel-whats-next","status":"publish","type":"post","link":"https:\/\/thetab.com\/filmshrine\/2026\/09\/09\/sony-boss-reason-spider-man-brand-new-day-box-office-marvel-whats-next\/","title":{"rendered":"Sony boss reveals the real reason Spider-Man: Brand New Day made a ridiculous $2.4billion"},"content":{"rendered":"

Spider-Man: Brand New Day has crossed the $2.4 billion mark at the box office, making it the third highest-grossing movie of all time. According to Sony Pictures CEO Tom Rothman, there\u2019s a very good reason for this. <\/span><\/p>\n

The fourth Spidey film in the Marvel<\/a> Cinematic Universe picks up four years after the events of No Way Home, with Peter Parker (Tom Holland) trying to rebuild his life after Doctor Strange\u2019s spell erased the world’s memory of him. <\/span><\/p>\n

While he faces isolation and spider-mutations, he\u2019s soon pulled into a new conflict thanks to the rogue telepath, Jean Grey (Sadie Sink)<\/a>. <\/span><\/p>\n

Brand New Day has been in cinemas for more than six weeks at this point, where it\u2019s remained in first place at the domestic box office for every single one of those weekends, closely followed by The Odyssey<\/a>. <\/span><\/p>\n

Sony Pictures chief Tom Rothman spoke about the film\u2019s success at the Lumiere Summit in France on Monday, where he credited a rather unusual reason for so many people going to see the film. <\/span><\/p>\n

Sony boss says Spider-Man: Brand New Day isn\u2019t just a superhero movie<\/h2>\n
\"Spider-Man
Credit: Sony Pictures<\/figcaption><\/figure>\n

Rothman argued that Spider-Man<\/a>: Brand New Day\u2019s success is because it <\/span>isn\u2019t<\/span><\/i> a superhero movie. He said (via <\/span>Variety<\/span><\/a>) that it\u2019s \u201cnot so much a superhero film, but \u2018super-person\u2019 film\u201d.<\/span><\/p>\n

\u201cThe reason that movie has resonated all around the world is because it\u2019s about a lonely guy\u2026 It\u2019s like yeah, it\u2019s about friendship. It\u2019s very human. It\u2019s very emotional,\u201d Rothman continued. <\/span><\/p>\n

\u201cIt\u2019s got plenty of whiz-bang, but that\u2019s not what the secret is. The secret is it\u2019s a relatable story that almost everybody has related to.\u201d<\/span><\/p>\n

The Sony boss went on to point out the huge turnouts for Obsession<\/a>, The Odyssey and Toy Story 5 this year, noting how audiences will show up if the movies have a good story at the centre of them. <\/span><\/p>\n

He also highlighted the fact that this is the first time since the pandemic and the Hollywood strikes that such a huge variety of genres are performing well, rather than just superhero properties. <\/span><\/p>\n

\u201cMovies were cool [this summer],\u201d Rothman said. \u201cThey became cultural again\u2026 because they were culturally significant.\u201d<\/span><\/p>\n

What\u2019s next for Spider-Man?<\/h2>\n
\"Peter
Credit: Sony Pictures<\/figcaption><\/figure>\n

Given Brand New Day<\/a> has now made an eye-watering $2.4 billion, you\u2019d assume Sony would want to see Peter Parker swinging back into cinemas as soon as possible.<\/span><\/p>\n

The film certainly isn\u2019t being treated as the end of Tom Holland\u2019s<\/a> Spider-Man era. Brand New Day closes with the promise that \u201cSpider-Man will return\u201d, while Marvel boss Kevin Feige has previously said its story will lead into \u201cmore Spider-Man films\u201d as well as the future of the wider MCU.<\/span><\/p>\n

Surprisingly though, Spider-Man 5 hasn\u2019t actually been officially announced yet, and exactly what those future movies will look like is slightly complicated by the unusual relationship between Sony and Marvel.<\/span><\/p>\n

Sony still holds the film rights to Spider-Man while financing and distributing Holland\u2019s solo movies. Marvel Studios handles the creative production and works alongside it to integrate Peter Parker into the MCU. <\/span><\/p>\n

The two studios have famously had to renegotiate their partnership before, with Spider-Man briefly looking like it was set to leave the MCU altogether when talks collapsed in 2019.<\/span><\/p>\n