{"id":8316,"date":"2026-08-28T11:14:35","date_gmt":"2026-08-28T10:14:35","guid":{"rendered":"https:\/\/thetab.com\/filmshrine\/?p=8316"},"modified":"2026-08-28T11:14:35","modified_gmt":"2026-08-28T10:14:35","slug":"ali-g-who-iz-i-campaign-film-passes-35000-as-uk-cinema-reveals-no-plans-to-show","status":"publish","type":"post","link":"https:\/\/thetab.com\/filmshrine\/2026\/08\/28\/ali-g-who-iz-i-campaign-film-passes-35000-as-uk-cinema-reveals-no-plans-to-show\/","title":{"rendered":"Campaign against new Ali G film passes 35,000 as UK cinema reveals &#8216;no plans&#8217; to show it"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">UK cinema chain Picturehouse has announced it has no current plans to screen <a href=\"https:\/\/thetab.com\/filmshrine\/tag\/sacha-baron-cohen\/\">Sacha Baron Cohen\u2019s<\/a> upcoming Ali G sequel Who Iz I? after an online campaign urging theatres worldwide to boycott the film passed 35,000 emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/thetab.com\/filmshrine\/tag\/ali-g\/\">Ali G: Who Iz I?<\/a> sees Cohen reprise his role as the fictional character of a white man who appropriates elements of hip-hop and British African-Caribbean cultures. The character first appeared on Channel 4\u2019s The 11 O\u2019Clock Show in 1998 before getting his own series, Da Ali G Show, in 2000, followed by the 2002 movie Ali G Indahouse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trailer for the film arrived this week ahead of its October 23 release date, showing Cohen\u2019s Ali using exaggerated slang, while wearing oversized streetwear and tinted glasses, alongside long dreadlocks and a crocheted cap.&nbsp;<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Ali G: Who Iz I? | Official Trailer\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6t7C4qaHihE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">While fans of the original show have defended the character, arguing the bit targets ignorant white people who appropriate other cultures, critics have long argued that <a href=\"https:\/\/thetab.com\/filmshrine\/2026\/08\/26\/sacha-baron-cohen-is-being-accused-of-racism-in-the-new-trailer-for-ali-g-who-iz-i\/\">Ali G&#8217;s humour relies on racial stereotypes<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those criticisms have resurfaced following the character&#8217;s return, with media watchdog platform NewsCord now urging cinema chains around the world not to screen Who Iz I? as part of a campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAli G: Who Iz I? opens on 23 October 2026. Black British comedians called the character &#8216;an alibi for racism&#8217; in 2000; Jeanette Winterson asked what separates it from the Black and White Minstrels; Kazakh and Arab organisations documented the harm of the catalogue behind it,\u201d the page reads.&nbsp;<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Why is this man allowed to do brown face and cultural appropriation in 2026? <a href=\"https:\/\/t.co\/tPtW1VAfh9\">https:\/\/t.co\/tPtW1VAfh9<\/a><\/p>\n<p>&mdash; Ambereen Dadabhoy \ud83e\udeac (@DrDadabhoy) <a href=\"https:\/\/x.com\/DrDadabhoy\/status\/2092298388813590954?ref_src=twsrc%5Etfw\">August 25, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSony Pictures UK is selling it with the line \u2018He iz back. We ain&#8217;t liable.&#8217; The screens belong to the chains, and a booking is a choice.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSend a personalised letter to the booking desks of major chains in the UK, the US, Canada, Australia, Europe, Mexico and the Middle East, verified addresses only, asking each to leave the film off its screens. Chains in non-English markets receive the letter in their own language.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the time of writing, nearly 36,000 emails have been sent to various chains including Cinemark and Landmark Theatres in the US, as well as Odeon, Cineworld and Vue in the UK.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picturehouse Cinemas, another UK chain on the list, has since confirmed to <\/span><a href=\"https:\/\/metro.co.uk\/2026\/08\/27\/huge-uk-cinema-chain-has-no-current-plans-show-new-ali-g-film-29474676\/\"><span style=\"font-weight: 400;\">Metro<\/span><\/a><span style=\"font-weight: 400;\"> that it doesn\u2019t intend on showing the Ali G film in any of its locations.&nbsp;<\/span><\/p>\n<figure id=\"attachment_8318\" aria-describedby=\"caption-attachment-8318\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8318\" src=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/08\/ali-g-who-iz-i-picturehouse-cinemas.jpg\" alt=\"Campaign over Ali G: Who Iz I?\" width=\"1200\" height=\"688\" srcset=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/08\/ali-g-who-iz-i-picturehouse-cinemas.jpg 1200w, https:\/\/cdn.filmshrine.com\/uploads\/2026\/08\/ali-g-who-iz-i-picturehouse-cinemas-1024x587.jpg 1024w, https:\/\/cdn.filmshrine.com\/uploads\/2026\/08\/ali-g-who-iz-i-picturehouse-cinemas-768x440.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8318\" class=\"wp-caption-text\">Credit: NewsCord<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201c\u2018We currently do not have any plans to screen this film on its release,\u201d it told the outlet. The company didn\u2019t confirm whether this was a result of the campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Film Shrine has contacted Sony Pictures UK, Amazon MGM Studios and Cohen\u2019s representative for comment.&nbsp;<\/span><\/p>\n<p><i>For all the latest film and TV updates and hot takes, <\/i><i><span draggable=\"true\"><a href=\"https:\/\/www.facebook.com\/FilmShrine\" target=\"_blank\" rel=\"noopener noreferrer\">like our Facebook page<\/a><\/span><\/i><i>.<\/i><\/p>\n<p><em>Featured image credit: Amazon MGM Studios<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The character has been accused of being an &#8216;alibi for racism&#8217;<\/p>\n","protected":false},"author":6,"featured_media":8319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[355,4,356],"coauthors":[17],"class_list":["post-8316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ali-g","tag-film","tag-sacha-baron-cohen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campaign against new Ali G film passes 35,000 as UK cinema reveals &#039;no plans&#039; to show it<\/title>\n<meta name=\"description\" content=\"Picturehouse has no plans to screen Sacha Baron Cohen\u2019s Ali G Who Iz I? 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