{"id":5039,"date":"2026-06-10T10:45:30","date_gmt":"2026-06-10T09:45:30","guid":{"rendered":"https:\/\/thetab.com\/filmshrine\/?p=5039"},"modified":"2026-06-10T10:45:30","modified_gmt":"2026-06-10T09:45:30","slug":"gwyneth-paltrow-slammed-for-new-ad-campaign-luxury-apartments-in-israel","status":"publish","type":"post","link":"https:\/\/thetab.com\/filmshrine\/2026\/06\/10\/gwyneth-paltrow-slammed-for-new-ad-campaign-luxury-apartments-in-israel\/","title":{"rendered":"&#8216;Despicable&#8217;: Gwyneth Paltrow slammed for new job as the face of luxury apartments in Israel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gwyneth Paltrow is facing backlash online after being announced as the face of a luxury residential development in Israel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/thetab.com\/filmshrine\/tag\/the-oscars\/\">Oscar-winning<\/a> actress appears in new advertisements and the website of 51 Park, a high-end housing project situated in the affluent coastal city of Herzliya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developed by Israeli real estate group Aviv Melisron, the project consists of two 51-storey towers overlooking Herzliya Park and the Mediterranean coastline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In one video, Paltrow is shown waking up in a luxury apartment in New York, going for a morning run, and praising the benefits of living next to a park. She then gets in a taxi, where she asks to go to \u201c51 Park\u201d and reveals the destination is Herzliya, Israel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign is being led by Tel Aviv creative and advertising agency WhyWorry, which is marketing the development as having \u201cinternational style and chic\u201d.<\/span><\/p>\n<h2>Gwyneth Paltrow accused of having \u2018Black Mirror aura\u2019<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/thetab.com\/filmshrine\/2025\/08\/27\/the-eight-maddening-moments-that-prove-just-how-out-of-touch-gwyneth-paltrow-really-is\/\">Paltrow\u2019s<\/a> involvement has attracted criticism amid Israel\u2019s war in Gaza, where the country\u2019s military campaign has resulted in tens of thousands of deaths, widespread displacement, and a widely condemned humanitarian crisis.<\/span><\/p>\n<blockquote class=\"reddit-embed-bq\" style=\"height:500px\" ><p><a href=\"https:\/\/www.reddit.com\/r\/Fauxmoi\/comments\/1u1hig1\/gwyneth_paltrow_in_a_new_campaign_promoting_10\/\">Gwyneth Paltrow in a new campaign promoting 10 million dollar penthouses in Israel<\/a><br \/> by<a href=\"https:\/\/www.reddit.com\/user\/katebushcartwheel\/\">u\/katebushcartwheel<\/a> in<a href=\"https:\/\/www.reddit.com\/r\/Fauxmoi\/\">Fauxmoi<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Taking to Reddit,<\/span><span style=\"font-weight: 400;\">\u00a0one wrote, \u201cDoing this when you already have insane amounts of money *and* when it\u2019s horrible optics, just truly zero f**ks given. Also damn that is one ugly building.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another said, \u201cThey killed my grandfather and aunt and this is the best advertisement they can come up with? It&#8217;s fitting I guess, the fake grifter celebrity representing the fake grifting country.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A third added, \u201cHer whole aura gives Black Mirror episode. Don\u2019t ask me to explain, it just makes sense to me.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Others have pointed to recent comments on her Goop podcast, with one writing, \u201cHer hubs thinks she&#8217;s a Republican, she\u2019s \u2018pretty centrist\u2019 and she doesn\u2019t \u2018feel anything right now\u2019\u2026 she feels like she\u2019s \u2018completely an independent.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHer own words said on her Goop Podcast. She stands for nothing, while benefiting from the chaos, joke of a human being.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over on <\/span><a href=\"https:\/\/x.com\/MandelaFF03\/status\/2064402023089397839\"><span style=\"font-weight: 400;\">X<\/span><\/a><span style=\"font-weight: 400;\">, one said, \u201cDespicable Gwyneth Paltrow, earning Israel&#8217;s blood of Palestinians money. How low? How f**king low!\u201d<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Gwyneth Paltrow promotes $10M penthouses in Herzliya while Gaza burns and Lebanon bleeds.<\/p>\n<p>While children are buried under rubble in Gaza, while Lebanese families flee Israeli airstrikes, while Gazans starve under total blockade, she is is fronting an ad campaign for &quot;51 Park,&quot; a\u2026 <a href=\"https:\/\/t.co\/Exl7JVKmTm\">pic.twitter.com\/Exl7JVKmTm<\/a><\/p>\n<p>&mdash; DD Geopolitics (@DD_Geopolitics) <a href=\"https:\/\/x.com\/DD_Geopolitics\/status\/2064371416628420608?ref_src=twsrc%5Etfw\">June 9, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI don&#8217;t know why we expect any sort of policy activism and moral high ground from them. They dance to the tune of the highest bidder,\u201d added a third. \u201cIf they pay her to speak for Gaza she will gladly show up. And they\u2019re not smart enough to think higher than social status.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there are many comments saying Paltrow is \u201cstanding with Israel\u201d due to this new campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Marty Supreme star hasn\u2019t been particularly vocal on the conflict in recent months, but following the initial October 7th attack in 2023, she was one of many celebrities who signed an open letter to then-President Joe Biden calling for the release of the Israeli hostages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She later posted on Instagram sharing support for the hostages\u2019 families, writing, \u201cTo the families of each hostage whose life was stolen, I have thought of you every day for 11 months, but today I send you my heart.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Film Shrine has contacted Gwyneth Paltrow\u2019s representatives for comment.\u00a0<\/span><\/p>\n<p><i>For all the latest film and TV updates and hot takes,\u00a0<\/i><i><a href=\"https:\/\/www.facebook.com\/FilmShrine\" target=\"_blank\" rel=\"noopener noreferrer\">like our Facebook page<\/a><\/i><i>.<\/i><\/p>\n<p><em>Featured image credit: Kevin Sullivan\/ZUMA Press Wire\/Shutterstock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;She stands for nothing while benefiting from the chaos&#8217;<\/p>\n","protected":false},"author":6,"featured_media":5042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[228],"coauthors":[17],"class_list":["post-5039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gwyneth-paltrow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v25.9) - 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