{"id":2904,"date":"2026-04-16T17:08:54","date_gmt":"2026-04-16T16:08:54","guid":{"rendered":"https:\/\/thetab.com\/?p=603581"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-30T00:00:00","slug":"should-be-banned-a-heated-debate-has-kicked-off-over-the-mummys-sickening-tube-posters","status":"publish","type":"post","link":"https:\/\/thetab.com\/filmshrine\/2026\/04\/16\/should-be-banned-a-heated-debate-has-kicked-off-over-the-mummys-sickening-tube-posters\/","title":{"rendered":"&#8216;Should be banned&#8217;: A heated debate has kicked off over The Mummy\u2019s sickening Tube posters"},"content":{"rendered":"<p class=\"isSelectedEnd\">A new <a href=\"https:\/\/thetab.com\/tag\/horror\">horror film<\/a> dropping should be exciting. Instead, it\u2019s sparked a huge debate on what we should (and definitely shouldn\u2019t) be forced to look at on the way to work.<\/p>\n<p class=\"isSelectedEnd\">Lee Cronin\u2019s The Mummy lands in UK cinemas this week, but it\u2019s not just the body-horror storyline turning heads: It\u2019s the posters. Plastered across London tube stations, the ads are big, unavoidable, and, according to a growing number of commuters, properly disturbing.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">NEW POSTER for LEE CRONIN\u2019S THE MUMMY<\/p>\n<p>And to dust you shall return. Only in theaters April 17. <a href=\"https:\/\/t.co\/6wDmWTpYJ7\">pic.twitter.com\/6wDmWTpYJ7<\/a><\/p>\n<p>\u2014 Cinemark Theatres (@Cinemark) <a href=\"https:\/\/twitter.com\/Cinemark\/status\/2024174592340705382?ref_src=twsrc%5Etfw\">February 18, 2026<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"isSelectedEnd\">The film itself is already being described as intense. It follows a young girl who mysteriously reappears eight years after vanishing in the Egyptian desert. This isn\u2019t a wholesome reunion story: She comes back as something\u2026 else. Think human-mummy hybrid, ancient possession, and a creeping sense that whatever followed her home isn\u2019t going anywhere.<\/p>\n<p class=\"isSelectedEnd\">If early reactions are anything to go by, it\u2019s not exactly a casual watch. One personsummed it up bluntly: \u201cLee Cronin\u2019s The Mummy is the most f**ked up movie I\u2019ve ever watched in a theater. Relentlessly and viciously haunting\u2026 I had to look away many times.\u201d<\/p>\n<figure id=\"attachment_603612\" aria-describedby=\"caption-attachment-603612\" style=\"width: 1022px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2880\" src=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/04\/Screenshot-2026-04-16-at-16.22.28.png\" alt=\"\" width=\"1022\" height=\"518\" \/><figcaption id=\"caption-attachment-603612\" class=\"wp-caption-text\">Warner Bros<\/figcaption><\/figure>\n<p class=\"isSelectedEnd\">While horror lovers are eating it up, the real controversy is happening above ground (and underground). The film\u2019s posters, currently lining tube platforms across London, have gone viral after people started calling them out for being too much, especially in public spaces where you can\u2019t exactly opt out.<\/p>\n<p class=\"isSelectedEnd\">One viral post reads: \u201cJust submitted my complaint to the Advertising Standards Authority about this poster ad at tube stations. Why is there so little consideration of the impact of such images on children? (And one might add, on bereaved parents)\u201d.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Just submitted my complaint to the Advertising Standards Authority about this poster ad at tube stations. Why is there so little consideration of the impact of such images on children? (And one might add, on bereaved parents). <a href=\"https:\/\/t.co\/gjwca6YDdX\">pic.twitter.com\/gjwca6YDdX<\/a><\/p>\n<p>\u2014 Samira Ahmed (@SamiraAhmedUK) <a href=\"https:\/\/twitter.com\/SamiraAhmedUK\/status\/2044411441596227635?ref_src=twsrc%5Etfw\">April 15, 2026<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"isSelectedEnd\">On one side, you\u2019ve got commuters saying the imagery is borderline traumatising, especially for kids who are just trying to get to school without being jump-scared at 8am. Others are pointing out that tube stations aren\u2019t exactly age-restricted spaces, so maybe there should be some limits on how graphic ads can get.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I&#8217;m usually very chilled about ads, but I have to echo Samira&#8217;s sentiment. This absolutely terrified my three-year-old last week. No fast food, no women wearing sheer tights, but horror is fine? <a href=\"https:\/\/t.co\/CcuUf0IBuq\">https:\/\/t.co\/CcuUf0IBuq<\/a><\/p>\n<p>\u2014 Rebecca Reid (@RebeccaCNReid) <a href=\"https:\/\/twitter.com\/RebeccaCNReid\/status\/2044420206110339295?ref_src=twsrc%5Etfw\">April 15, 2026<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"isSelectedEnd\">On the other hand, plenty of people aren\u2019t fazed at all. Horror is horror, they argue, and if you\u2019re promoting a film that\u2019s meant to scare people, it\u2019s kind of the point. Some are even saying the backlash is overblown, and that people need to toughen up.<\/p>\n<p class=\"isSelectedEnd\">Either way, it\u2019s turned into a very public argument about where the line is between effective marketing and going too far, especially when the audience isn\u2019t exactly choosing to engage with it. If nothing else, everyone\u2019s definitely talking about The Mummy now.<\/p>\n<p><i>For more like this, <\/i><b><i><span draggable=\"true\"><a href=\"https:\/\/www.facebook.com\/thetabglobal\/?locale=en_GB\" target=\"_blank\" rel=\"noopener noreferrer\">like The Tab on Facebook<\/a><\/span><\/i><\/b><i>.<\/i><\/p>\n<p>Featured image credit: Warner Bros<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wish I hadn&#8217;t seen it<\/p>\n","protected":false},"author":8,"featured_media":2881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[4,40,39],"coauthors":[],"class_list":["post-2904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-film","tag-horror","tag-viral"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v25.9) - 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the body-horror storyline turning heads: It\u2019s the posters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thetab.com\/filmshrine\/2026\/04\/16\/should-be-banned-a-heated-debate-has-kicked-off-over-the-mummys-sickening-tube-posters\/\" \/>\n<meta property=\"og:site_name\" content=\"Film Shrine\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T16:08:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/04\/1-32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hebe Hancock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hebe Hancock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta 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