Lexus launches digital art exhibition inspired by the new Lexus NX

The company is challenging top artists to create art inspired by the bold design of their new car


Digital art pioneers Hellicar & Lewis have teamed with Lexus to produce this new video, as part of a digital art exhibition called NX-Perspectives.

FOR MORE INFORMATION ABOUT NX-PERSPECTIVES CLICK HERE

Digital art pioneers Pete Hellicar and Joel Gethin Lewis

The company are challenging some of the world’s most innovative artists across the fashion, design, and music industry to create a unique piece of performance art, drawing inspiration from the bold design of the new Lexus NX.

For NX-Constructed, Hellicar & Lewis were tasked with reflecting the structure and form of the Lexus NX. They decided to do so by building a digital kaleidoscope.

“It’s something we’ve played with quite a bit in the past but we’ve never ever built,” says Pete Hellicar.

FOR MORE INFORMATION ABOUT NX-PERSPECTIVES CLICK HERE

The artists based kaleidoscopic elements off aspects of the Lexus NX's design

The artists based kaleidoscopic elements off aspects of the Lexus NX’s design

Struck by the smaller details of the Lexus NX, Hellicar & Lewis took shapes and forms from the car to use in their kaleidoscopic interface.

“There’s a blend of both analogue and digital in the quality of the car, and the way it’s been designed and put together,” says Joel Gethin Lewis.

“We think that synthesis is something we wanted to echo in our project.”

The artists created their online digital kaleidoscope by projecting 3D animated elements physically onto various materials, and then capturing those projections digitally. As well as projecting onto different surfaces, they also used smoke machines to add an element of distortion.

The finished product can also be interacted with, allowing those encountering the artwork to produce new, previously unseen, angles in real time.

FOR MORE INFORMATION ABOUT NX-PERSPECTIVES CLICK HERE

Different surfaces and materials were used for the projections

Different surfaces and materials were used for the projections

Hellicar & Lewis’ kaleidoscope is a fitting tribute to the cutting-edge design of the new Lexus NX. Intended to appeal to new customers who lead urban and active lifestyles, the car incorporates luxury elements while still complementing the demands of daily life.

In addition to a striking design, the car also offers drivers a level of agility normally unassociated with SUVs, and a comfortable, stable ride on even the most uneven of road surfaces.

Other pieces of digital art inspired by the car can be found on the NX-Perspectives website.

To find out more about the Lexus NX, follow Lexus on Facebook and Twitter.

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