The first American Primark store arrives next month

Imagine a U.K. version of H&M, but cooler, and that’s Primark. Until recently, unless you’re lucky enough to have been overseas, we didn’t even know what we were missing. But now now—the store is making its first-ever New York City appearance next month.

You should be jumping for joy if you’re not already doing so, because this is about to completely change your wardrobe. Primark will transform you.

Our U.K. staff are into this.

Jennie: “U.S., you don’t know what’s coming for you. Prepare for the most hellish shopping experience of your life that will make you want to tidy like never before. But also CHEAP CLOTHES SO CHEAP and they almost, alllllmost look expensive.”

Eleni: “Is it bad that the thing I’m most excited about are the cheap makeup sponges? And slippers, they have cheap good slippers. And socks. For me it’s the small stuff.”

In case you’re still not sold…

https://www.instagram.com/p/BQi4AUSFENh/?taken-by=primark

Try not to max your credit card this month. It sure would be a shame for you to not have this exact outfit.

https://www.instagram.com/p/BQgTllqFJCu/?taken-by=primark

ACT like you don’t want that shirtdress.

https://www.instagram.com/p/BQbPlJ-lUbP/?taken-by=primark

ARE YOU KIDDING

The shop opens at the Staten Island Mall (2655 Richmond Ave) on Thursday, March 16 at 11 am.

Come to us, bb Primark, we are ready for you.