We interviewed HYPEBEASTS, Warwick’s newest society

After a seven day countdown, which received more than 12,000 hits, the mysterious HYPEBEASTS website is going live at 3pm.

We interviewed Eleonora Gatti, part of the marketing team involved in the creation of the society, which is supposed to be the next big thing.

What is your society about?

The HYPEBEASTS Society is a movement of elite individuals who share a passion for design, fashion and music. Our society caters to bringing together individuals with a similar mindset. We’ll be providing trends, news, and culture all on one platform where you can tap into a variety of fashion, design and music. HBS aims at being as informative as possible to its members.

We plan to stay active on our website, Facebook, Instagram, and Snapchat with content posted everyday. We really want to reach out to our members and the student body, on and off campus.

What is your mission statement?

We believe that being a HYPEBEAST is more than just a concept, it’s something to be proud of. It’s about being creative. It’s about pushing your limits and feeling united without following the status quo. We want to be as inclusive as possible and gather creative individuals from everywhere and we call our members HYPEBEASTS because they are able to influence their environment. Without HBS, these unique personas wouldn’t have met, hence, our platform is a means of getting together and network.

Who is behind all this?

Karan who is a first year Management student and Raphael, a second year studying International Management met each other through a common passion for fashion and music. They quickly recognised each others’ talents and began working on small scale projects. They believed a bond could be formed, as long as they found students with the same interests. So they founded the HYPEBEASTS Society with an intent to bridge a gap which has yet to be revealed.

What have you guys planned for this year?

We want to take advantage of every opportunity available to us by having renowned events with collabs, speakers, sponsors, and social influencers. A myriad of diverse individuals willing to join the movement. We also plan to increase cross-collaboration with other societies and related disciplines to share what we’ve learned and include the expertise of these groups in our own projects. However, we intend to keep specific projects confidential until completion.

How long, and what did it take for the launch?

From idea creation to concrete execution, HBS took approximately one month to launch. We had to be extremely structured and organised with our team since the society was initially a secret project. From scratch, we have grown from a team of two to 47 . This required a high level of trust, transparency and efficiency in order to ensure things ran smoothly. We could not be more proud of our team and what we have accomplished.

What do you hope to achieve in the future?

Our slogan “We’re here to stay” foreshadows our arrival on the Warwick scene. This movement is just the beginning. We hope to attract a variety of brand ambassadors from around the globe and revolutionise the youth culture around universities. HYPEBEASTS Society aims to be the prime destination for empowerment, entertainment, and education.